Ad engagement refers to the manner in which users interact with a mobile ad creative, such as by clicking it or viewing it. The specific metrics employed to measure an ad engagement varies depending on the type of ad and the objectives of the campaign. For example, in the case of a video ad creative, an engagement rate might be calculated based on the number of users who watch the entire video, rather than those who skip it, out of the total number of times the ad was displayed.
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