GLOSSARY

Ad Viewer Rate

The ad-viewer rate, also referred to as the engagement rate, represents the proportion of users who engage with ads on a daily basis. When discussing the ad-viewer rate, it is crucial to clarify the measurement method, as it can be calculated for a specific ad unit or across all ad units.

The latest from mobvista

Navigating Data Complexities in Advertising

Read More

Q&A: Smarter Advertising with Machine Learning

Read More

Winning the Vietnam Market During Lunar New Year: A Guide for Mobile Casual Game Developers

Read More