Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
GLOSSARY
Ad Viewer Rate
The ad-viewer rate, also referred to as the engagement rate, represents the proportion of users who engage with ads on a daily basis. When discussing the ad-viewer rate, it is crucial to clarify the measurement method, as it can be calculated for a specific ad unit or across all ad units.
The latest from mobvista
How to Capitalize on New iOS Opportunities with AAK
Read More
Beyond Generative AI: How Machine Learning Improves Ad Optimization
Read More
A Recap of What We've Learned in GDC 2024
Read More
