An ad exchange is as a digital auction house, connecting buyers (ad agencies, advertisers, and demand-side platforms) and sellers (ad networks, publishers, and supply-side platforms) of advertising inventory allowing bids to take place. Ad exchanges facilitate real-time buying and selling of ad space across different platforms, including mobile and desktop.
As Fortune 500 OpenAI ChatGPT adoption surges, Asia’s advertisers cannot hold off any longer on AI
Media Buying’s Automation Revolution
Winning China's Gaming Market: Tips Inspired by Black Myth: Wukong