GLOSSARY

Ad Mediation / Mediation Platform

Ad mediation is a solution that enables app publishers to enhance their ad revenue by managing multiple ad networks through a centralized platform. It offers access to various ad networks that compete for inventory, thereby increasing fill rates and eCPMs. Through optimization algorithms, ad mediation platforms determine the best ad network to fill the app developer's inventory with the highest CPM. Publishers can prioritize ad networks based on preference, allowing the mediation platform to prioritize filling ad requests with the top-ranked network. Ad mediation streamlines the management of multiple ad networks, maximizing ad monetization for app developers through a single SDK integration.

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