GLOSSARY

Android App Links

Android App Links are deep linking technology for Android. They allow app users to seamlessly access specific content or screens within an app. If the app is not installed, Android App Links provide the option to redirect to a web view of the content. These links utilize HTTP URLs associated with a website owned by the developer and can be configured to designate a default app handler. By implementing Android App Links, developers enhance user experience by eliminating the need for manual app navigation and simplify content sharing. It's important to note that Android App Links are not available on iOS.

The latest from mobvista

As Fortune 500 OpenAI ChatGPT adoption surges, Asia’s advertisers cannot hold off any longer on AI

Read More

Media Buying’s Automation Revolution

Read More

Winning China's Gaming Market: Tips Inspired by Black Myth: Wukong

Read More