Deep linking saves time and improves engagement by directing users to relevant content. Deep linking itself gives marketers the ability to send users to specific locations within a mobile app rather than the app's homepage or app store. It provides a personalized user experience by using custom URLs that open the app if it is already installed. Deep linking can be used in various campaign mediums such as SMS, QR codes, email, or web.
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Ad Creative Strategies for Non-Gaming User Acquisition
A letter from GameAnalytics’ CEO: Building the Future of Game Growth