GLOSSARY

Average Revenue Per Paying User (ARPPU)

Average Revenue Per Paying User (ARPPU) is a performance metric. ARPPU evaluates the average revenue generated by users who have made purchases within a mobile app or other digital service during a specific time period. Unlike the more general ARPU metric, ARPPU only includes users who have spent money. ARPPU is valuable in identifying the most valuable customer segments and buyer profiles for an app business.

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