GLOSSARY

Average Revenue Per User (ARPU)

Average Revenue Per User (ARPU) serves as a metric for calculating the average revenue generated by each active user of an app during a specific period. Initially utilized in the telecom industry, ARPU helps by determining the value of individual users or user segments based on their behavior. Though similar to lifetime value (LTV), which measures a user's value throughout their entire lifecycle, ARPU focuses on a specific time frame. ARPU is calculated by dividing the total revenue generated by the number of unique users.    

The latest from mobvista

Beyond Generative AI: How Machine Learning Improves Ad Optimization

Read More

A Recap of What We've Learned in GDC 2024

Read More

Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024

Read More