GLOSSARY

Churn

Churn rate represents the proportion of mobile app users who have stopped using an app, cancelled their subscription, or uninstalled it within a specific time frame. It is a crucial metric that impacts other key metrics like retention rate, lifetime value, and profitability. App churn rate is usually measured at various intervals, such as 30 days, 7 days, and 1 day after the initial app installation. A high churn rate indicates potential issues with the app that need to be addressed to retain users and maintain profitability.

The latest from mobvista

As Fortune 500 OpenAI ChatGPT adoption surges, Asia’s advertisers cannot hold off any longer on AI

Read More

Media Buying’s Automation Revolution

Read More

Winning China's Gaming Market: Tips Inspired by Black Myth: Wukong

Read More