Retention rate, or app retention, is a vital metric in mobile marketing that measures the percentage of users who continue using an app over a specific period after installation. It indicates user engagement and the effectiveness of a mobile marketing strategy. This metric is particularly important for subscription-based models and app/game developers relying on ads. Monitoring and improving retention rates help optimize user acquisition, enhance app features, and ensure long-term success.

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More