CTIT stands for Click-to-Install Time, which is a measure of the time interval between a user clicking on an ad and opening the corresponding app for the first time. It is a valuable metric for detecting and preventing mobile ad fraud, especially in identifying fake last-click attempts by bad actors.
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts
Cloud Cost Optimization: The Key to Balancing Digital Growth and ESG Goals