Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
en
简
GLOSSARY
Click to Install Time (CTIT)
CTIT stands for Click-to-Install Time, which is a measure of the time interval between a user clicking on an ad and opening the corresponding app for the first time. It is a valuable metric for detecting and preventing mobile ad fraud, especially in identifying fake last-click attempts by bad actors.
The latest from mobvista
The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026
Read More
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Read More
Ad Creative Strategies for Non-Gaming User Acquisition
Read More
