CTIT stands for Click-to-Install Time, which is a measure of the time interval between a user clicking on an ad and opening the corresponding app for the first time. It is a valuable metric for detecting and preventing mobile ad fraud, especially in identifying fake last-click attempts by bad actors.
From Copilot to Autopilot: How Mobvista is Powering the Future of Adtech with AI
Mobvista Renews SOC 2 Type 2 and SOC 3 Certifications
What Are The Emerging Trends For Mobile Gaming In 2025?