Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
GLOSSARY
CPA
Cost per action (CPA) or cost per acquisition is a pricing model in where advertisers pay a fixed rate for a user's completion of a specific post-install event, such as a purchase or registration. Advertisers only pay for users who engage in the desired action. CPA is calculated by dividing the overall campaign cost by the number of user actions.
The latest from mobvista
Mobvista Renews SOC 2 Type 2 and SOC 3 Certifications
Read More
What Are The Emerging Trends For Mobile Gaming In 2025?
Read More
How Mobvista Stays Ahead in AI Adoption
Read More
