Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
en
简
GLOSSARY
CPA
Cost per action (CPA) or cost per acquisition is a pricing model in where advertisers pay a fixed rate for a user's completion of a specific post-install event, such as a purchase or registration. Advertisers only pay for users who engage in the desired action. CPA is calculated by dividing the overall campaign cost by the number of user actions.
The latest from mobvista
The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026
Read More
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Read More
Ad Creative Strategies for Non-Gaming User Acquisition
Read More
