GLOSSARY

CPA

Cost per action (CPA) or cost per acquisition is a pricing model in where advertisers pay a fixed rate for a user's completion of a specific post-install event, such as a purchase or registration. Advertisers only pay for users who engage in the desired action. CPA is calculated by dividing the overall campaign cost by the number of user actions.

The latest from mobvista

From Copilot to Autopilot: How Mobvista is Powering the Future of Adtech with AI

Read More

Mobvista Renews SOC 2 Type 2 and SOC 3 Certifications

Read More

What Are The Emerging Trends For Mobile Gaming In 2025?

Read More