GLOSSARY

Return on Ad Spend (ROAS)

Return on ad spend (ROAS) is a marketing metric used to evaluate the effectiveness of digital advertising by calculating the revenue generated per dollar spent on advertising. It focuses on the returns derived from advertising campaigns and can be measured at different levels such as overall marketing budgets, specific ads, campaigns, and targeting. ROAS helps mobile app developers in assessing the performance and profitability of their advertising efforts, with a higher ratio indicating better campaign performance.

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