Return on Ad Spend (ROAS)

Return on ad spend (ROAS) is a marketing metric used to evaluate the effectiveness of digital advertising by calculating the revenue generated per dollar spent on advertising. It focuses on the returns derived from advertising campaigns and can be measured at different levels such as overall marketing budgets, specific ads, campaigns, and targeting. ROAS helps mobile app developers in assessing the performance and profitability of their advertising efforts, with a higher ratio indicating better campaign performance.

The latest from mobvista

Navigating Data Complexities in Advertising

Read More

Q&A: Smarter Advertising with Machine Learning

Read More

Winning the Vietnam Market During Lunar New Year: A Guide for Mobile Casual Game Developers

Read More