GLOSSARY

CPC

Cost perCost per click (CPC) is a pricing model in online advertising and mobile app marketing where advertisers pay for each click on their ads. Advertisers set a maximum bid, and they are charged either the actual cost per click or the maximum bid, whichever is lower. CPC depends on factors like keyword competition, ad quality, and landing page relevance. This model allows advertisers to optimize their campaigns by analyzing the average cost per click.

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