Cross-device Tracking

Cross-device tracking is the process of monitoring user activity across multiple devices and matching it to the same user using shared identifiers. This enables marketers to understand the user journey and measure campaign effectiveness, regardless of the device used.

The latest from mobvista

Navigating Data Complexities in Advertising

Read More

Q&A: Smarter Advertising with Machine Learning

Read More

Winning the Vietnam Market During Lunar New Year: A Guide for Mobile Casual Game Developers

Read More