Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
en
简
GLOSSARY
Device ID
A device ID is a unique code used to distinguish devices like smartphones and tablets. Various IDs are stored on a device, depending on operating system. Measures like Apple's App Tracking Transparency aim to protect user privacy by requiring permission for accessing a device ID.
The latest from mobvista
The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026
Read More
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Read More
Ad Creative Strategies for Non-Gaming User Acquisition
Read More
