A device ID is a unique code used to distinguish devices like smartphones and tablets. Various IDs are stored on a device, depending on operating system. Measures like Apple's App Tracking Transparency aim to protect user privacy by requiring permission for accessing a device ID.
Navigating Data Complexities in Advertising
Q&A: Smarter Advertising with Machine Learning
Winning the Vietnam Market During Lunar New Year: A Guide for Mobile Casual Game Developers