Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
en
简
GLOSSARY
In-App Advertising
In-app advertising (IAA) refers to the popular monetization model of selling advertisements within a mobile game or app to generate revenue. Different ad formats can be utilized for this purpose.
The latest from mobvista
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Read More
Ad Creative Strategies for Non-Gaming User Acquisition
Read More
A letter from GameAnalytics’ CEO: Building the Future of Game Growth
Read More
