GLOSSARY

In-App Advertising

In-app advertising (IAA) refers to the popular monetization model of selling advertisements within a mobile game or app to generate revenue. Different ad formats can be utilized for this purpose.

The latest from mobvista

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More

Cloud Cost Optimization: The Key to Balancing Digital Growth and ESG Goals

Read More