Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
GLOSSARY
Incrementality
Incrementality is a measurement of an increase in performance that can be attributed to advertising spend. It helps marketers identify the effectiveness of marketing activies, allowing developers to optimize their ad spend accordingly.
The latest from mobvista
Mobvista Renews SOC 2 Type 2 and SOC 3 Certifications
Read More
What Are The Emerging Trends For Mobile Gaming In 2025?
Read More
How Mobvista Stays Ahead in AI Adoption
Read More
