Incrementality is a measurement of an increase in performance that can be attributed to advertising spend. It helps marketers identify the effectiveness of marketing activies, allowing developers to optimize their ad spend accordingly.

The latest from mobvista

Navigating Data Complexities in Advertising

Read More

Q&A: Smarter Advertising with Machine Learning

Read More

Winning the Vietnam Market During Lunar New Year: A Guide for Mobile Casual Game Developers

Read More