K-factor measures an app’s virality. It calculates the number of new users an app acquires from each existing user to evaluate how referrals perform for your app. To calculate k-factor, you multiply the number of app invites sent per customer by the average conversion rate of each invite.

The latest from mobvista

A Recap of What We've Learned in GDC 2024

Read More

Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024

Read More

How to Get Started with Hybrid Monetization in Mobile Gaming

Read More