Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
en
简
GLOSSARY
K-Factor
K-factor measures an app’s virality. It calculates the number of new users an app acquires from each existing user to evaluate how referrals perform for your app. To calculate k-factor, you multiply the number of app invites sent per customer by the average conversion rate of each invite.
The latest from mobvista
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Read More
Ad Creative Strategies for Non-Gaming User Acquisition
Read More
A letter from GameAnalytics’ CEO: Building the Future of Game Growth
Read More
