App developers rely on measurable metrics known as Key Performance Indicators (KPIs) to gauge the performance of their apps and businesses. These indicators are utilized to assess different activities such as acquiring new users, strategies for monetization, or other business goals.
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Ad Creative Strategies for Non-Gaming User Acquisition
A letter from GameAnalytics’ CEO: Building the Future of Game Growth