GLOSSARY

KPI

App developers rely on measurable metrics known as Key Performance Indicators (KPIs) to gauge the performance of their apps and businesses. These indicators are utilized to assess different activities such as acquiring new users, strategies for monetization, or other business goals.

The latest from mobvista

A Recap of What We've Learned in GDC 2024

Read More

Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024

Read More

How to Get Started with Hybrid Monetization in Mobile Gaming

Read More