In marketing, MVP is an abbreviation of 'minimum viable product'. An MVP is developed rapidly and with minimal resources to determine if there is sufficient customer demand for the product. By launching an MVP, companies can assess whether it is worthwhile to invest additional time, effort, and resources into the product.
AI for AdTech Glossary
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts