In marketing, MVP is an abbreviation of 'minimum viable product'. An MVP is developed rapidly and with minimal resources to determine if there is sufficient customer demand for the product. By launching an MVP, companies can assess whether it is worthwhile to invest additional time, effort, and resources into the product.

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More