A Mobile Measurement Partner (MMP) is a third-party platform provider that assists app developers and marketers in tracking and analyzing the performance of their marketing campaigns. By collecting and organizing data from multiple sources, MMPs offer a comprehensive view of campaign performance metrics, enabling marketers to make informed decisions regarding budget allocation and campaign optimization. MMPs play a crucial role in attributing conversions to the appropriate media sources and providing valuable insights to maximize return on ad spend (ROAS) and drive sustainable growth.
How to Capitalize on New iOS Opportunities with AAK
Beyond Generative AI: How Machine Learning Improves Ad Optimization
A Recap of What We've Learned in GDC 2024