Mobile Measurement Partner (MMP)

A Mobile Measurement Partner (MMP) is a third-party platform provider that assists app developers and marketers in tracking and analyzing the performance of their marketing campaigns. By collecting and organizing data from multiple sources, MMPs offer a comprehensive view of campaign performance metrics, enabling marketers to make informed decisions regarding budget allocation and campaign optimization. MMPs play a crucial role in attributing conversions to the appropriate media sources and providing valuable insights to maximize return on ad spend (ROAS) and drive sustainable growth.