GLOSSARY

MREC (Medium Rectangle) Ads

Medium Rectangle (MREC) ads are an enhanced version of banner ads that provide more screen space and resemble interstitial ads. These ads are designed to quickly and effectively capture users' attention by utilizing a larger portion of the screen. MRECs typically have dimensions of 300 x 250 pixels and are also referred to as 300 x 250s or Mid-Page Units (MPUs).

The latest from mobvista

How to Build Smarter Retargeting for Gaming and Non-Gaming Apps

Read More

Ad Creative Strategies for Non-Gaming User Acquisition

Read More

A letter from GameAnalytics’ CEO: Building the Future of Game Growth

Read More