Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
en
简
GLOSSARY
Publisher
In mobile marketing, a publisher refers to a website or app owner who offers ad space to advertisers. Publishers provide inventory for ad placements, which advertisers can bid on. Advertisers typically connect with publishers through ad networks, making publishers the intermediaries between the ad network and the advertisers.
The latest from mobvista
The Future of Digital Advertising: No-Code Creation, Smart Automation, and Deeper Analytics by 2026
Read More
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Read More
Ad Creative Strategies for Non-Gaming User Acquisition
Read More
