In mobile marketing, a publisher refers to a website or app owner who offers ad space to advertisers. Publishers provide inventory for ad placements, which advertisers can bid on. Advertisers typically connect with publishers through ad networks, making publishers the intermediaries between the ad network and the advertisers.
A Recap of What We've Learned in GDC 2024
Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024
How to Get Started with Hybrid Monetization in Mobile Gaming