In mobile marketing, a publisher refers to a website or app owner who offers ad space to advertisers. Publishers provide inventory for ad placements, which advertisers can bid on. Advertisers typically connect with publishers through ad networks, making publishers the intermediaries between the ad network and the advertisers.

The latest from mobvista

Beyond Generative AI: How Machine Learning Improves Ad Optimization

Read More

A Recap of What We've Learned in GDC 2024

Read More

Mobvista Makes a Splash at Mobile Apps Unlocked Vegas 2024

Read More