GLOSSARY

Push Notifications

Push notifications are messages app companies can send to users' mobile devices. These notifications appear on the lock screen or at the top of the device and serve to inform users about alerts, updates, sales, events, and more. Push notifications are platform-specific (iOS and Android) and do not require users to be logged into the app to receive them. They provide a quick and effective way for app publishers to communicate with users in real-time.

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