Retargeting, or remarketing, is a digital advertising strategy that involves displaying ads to individuals who have previously interacted with a website or mobile app but haven't completed a desired action. In mobile app marketing, retargeting focuses on re-engaging users who have installed an app but are no longer active. By targeting users who have already shown interest in the app, retargeting increases the likelihood of conversion.

The latest from mobvista

Navigating Data Complexities in Advertising

Read More

Q&A: Smarter Advertising with Machine Learning

Read More

Winning the Vietnam Market During Lunar New Year: A Guide for Mobile Casual Game Developers

Read More