GLOSSARY

Session

An app session refers to a metric that tracks when a user actively engages with an app or website. It measures user interaction and provides insights into usage patterns.

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More