SINGAPORE--(BUSINESS WIRE)--Mobvista (1860.HK), a leading technology platform for global mobile developers, today announced its interim results for the six months ended June 30, 2025. The company delivered a period of robust growth and profitability, with its core programmatic ad platform, Mintegral, at the center of its success.

Mobvista recorded $938 million in revenue, representing a 47% year-over-year increase. Adjusted EBITDA reached $88.7 million, a significant 41% jump from the previous year. The results underscore the group's efficient operational strategy and growing economies of scale.

The company's core platform, Mintegral, played a key role in driving this performance, with its AI-driven smart bidding system leading the way. During the period, Mintegral's revenue grew by 48.6% to $897 million. The smart bidding product contributed over 80% of Mintegral's total revenue, powering the platform's overall growth.

Mintegral also introduced new Hybrid ROAS and IAP ROAS optimization strategies to help advertisers achieve a stronger return on their ad spend.

Mintegral's gaming category was a standout performer, with revenue increasing by 51.7% to $662 million. Gaming now accounts for 74% of Mintegral's total revenue, with mid-core to hardcore games and hybrid monetization products being the primary growth drivers. Beyond gaming, the company continues to actively expand its client base into other key verticals, such as e-commerce and tools, which account for 26% of Mintegral's revenue.

The report also highlights Mintegral's solid global footprint, serving clients from approximately 130 countries and regions and covering traffic in over 250 regions. With more than 99% of its devices located overseas, the company's strong international foundation is firmly established.

NEWSROOM

Mobvista Reports Strong 2025 Interim Results, Driven by Mintegral's AI-Powered Smart Bidding

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