Mobvista Reports 99% Growth in Revenue From Programmatic Advertising for 2018 in Its First Presentation on Annual Results After Initial Public Offering

Programmatic advertising is now the biggest contributor to the revenue of the global market for mobile advertising. Mobvista's revenue from programmatic advertising increased by 98.7% to US$227 million in 2018, accounting for 52.3% of the company's total revenue from mobile advertising.