Impressions, also known as view-throughs, occur when an advertisement is displayed on a user's screen in digital advertising. An impression is logged when an ad is visible, regardless of user interaction.
AI for AdTech Glossary
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts