Impressions, also known as view-throughs, occur when an advertisement is displayed on a user's screen in digital advertising. An impression is logged when an ad is visible, regardless of user interaction.

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More