Impressions, also known as view-throughs, occur when an advertisement is displayed on a user's screen in digital advertising. An impression is logged when an ad is visible, regardless of user interaction.

The latest from mobvista

Navigating Data Complexities in Advertising

Read More

Q&A: Smarter Advertising with Machine Learning

Read More

Winning the Vietnam Market During Lunar New Year: A Guide for Mobile Casual Game Developers

Read More