GLOSSARY

Banner Ads

Banner ads are rectangular advertisements, either static or animated, that appear at the top or bottom of a mobile app screen throughout a user session. They are commonly used in apps and games, providing a simple and effective method for app developers to increase awareness and generate revenue.

The latest from mobvista

As Fortune 500 OpenAI ChatGPT adoption surges, Asia’s advertisers cannot hold off any longer on AI

Read More

Media Buying’s Automation Revolution

Read More

Winning China's Gaming Market: Tips Inspired by Black Myth: Wukong

Read More