Banner ads are rectangular advertisements, either static or animated, that appear at the top or bottom of a mobile app screen throughout a user session. They are commonly used in apps and games, providing a simple and effective method for app developers to increase awareness and generate revenue.
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Ad Creative Strategies for Non-Gaming User Acquisition
A letter from GameAnalytics’ CEO: Building the Future of Game Growth