GLOSSARY

Connected TV (CTV)

Connected TV advertising, also known as CTV marketing, aims to reach consumers through internet-connected or smart TV sets, gaming consoles, and streaming devices. Connected TV encompasses various forms of content delivery, including smart TVs, streaming media, over-the-top (OTT) services, and gaming consoles. CTV advertising allows marketers to target specific audiences based on demographics, interests, and past viewing habits, enabling them to engage with an audience that spends significant time on these platforms.

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