GLOSSARY

Connected TV (CTV)

Connected TV advertising, also known as CTV marketing, aims to reach consumers through internet-connected or smart TV sets, gaming consoles, and streaming devices. Connected TV encompasses various forms of content delivery, including smart TVs, streaming media, over-the-top (OTT) services, and gaming consoles. CTV advertising allows marketers to target specific audiences based on demographics, interests, and past viewing habits, enabling them to engage with an audience that spends significant time on these platforms.

The latest from mobvista

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More

Cloud Cost Optimization: The Key to Balancing Digital Growth and ESG Goals

Read More