GLOSSARY

OTT

OTT marketing refers to marketing strategies and tactics that are specifically designed for Over-The-Top (OTT) platforms. OTT refers to the delivery of video, audio, and other media content over the internet, bypassing traditional broadcast or cable television channels. It includes streaming services such as Netflix, Hulu, Amazon Prime Video, and Disney+, as well as streaming devices like Roku, Apple TV, and Chromecast.

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More