GLOSSARY

OTT

OTT marketing refers to marketing strategies and tactics that are specifically designed for Over-The-Top (OTT) platforms. OTT refers to the delivery of video, audio, and other media content over the internet, bypassing traditional broadcast or cable television channels. It includes streaming services such as Netflix, Hulu, Amazon Prime Video, and Disney+, as well as streaming devices like Roku, Apple TV, and Chromecast.

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