Demand-side Platform

A demand-side platform (DSP) is software used by advertisers to purchase ad inventory across multiple real-time bidding networks. It streamlines the process of buying ad impressions at scale, allowing advertisers to manage multiple accounts through a single interface. DSPs automate bidding, price negotiation, and ad placement frequency. They are widely used by marketers to ensure broad reach and efficiency.

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More