GLOSSARY

Mobile Ad Viewability

Mobile ad viewability refers to the measurement of the percentage of impressions meeting the industry-defined criteria for being viewed by users for a minimum duration. This metric holds significant importance for mobile advertisers as it enables them to assess the effectiveness and quality of their ad campaign. Brand advertisers, in particular, value mobile ad viewability as it ensures their ads are seen by genuine users rather than wasted on fraudulent or bot-generated views. An ad is considered viewable if it remains visible within the viewable area of the browser or app for a specific duration.

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