Mobile app monetization refers to the methods employed by app developers to generate revenue from their apps. These strategies may include in-app purchases (IAP), in-app advertising (IAA), subscription models, or other techniques. While in-app ads have traditionally been a primary monetization method, developers now have various options at their disposal.
How to Capitalize on New iOS Opportunities with AAK
Beyond Generative AI: How Machine Learning Improves Ad Optimization
A Recap of What We've Learned in GDC 2024