GLOSSARY

Mobile Bid Adjustments

Mobile bid adjustments enable advertisers to modify their bids for ad groups or campaigns to control the frequency at which their ads are displayed.

The latest from mobvista

How to Capitalize on New iOS Opportunities with AAK

Read More

Beyond Generative AI: How Machine Learning Improves Ad Optimization

Read More

A Recap of What We've Learned in GDC 2024

Read More