GLOSSARY

Native Ads

Native ads are a form of paid media that seamlessly blend into the content of the platform on which it is displayed. These ads match the format, appearance, and editorial style of the underlying platform and can take various shapes such as articles, videos, or editorials. Native ads are effective for app monetization and are particularly popular with feed-based and social apps.

The latest from mobvista

As Fortune 500 OpenAI ChatGPT adoption surges, Asia’s advertisers cannot hold off any longer on AI

Read More

Media Buying’s Automation Revolution

Read More

Winning China's Gaming Market: Tips Inspired by Black Myth: Wukong

Read More