GLOSSARY

Native Ads

Native ads are a form of paid media that seamlessly blend into the content of the platform on which it is displayed. These ads match the format, appearance, and editorial style of the underlying platform and can take various shapes such as articles, videos, or editorials. Native ads are effective for app monetization and are particularly popular with feed-based and social apps.

The latest from mobvista

How to Capitalize on New iOS Opportunities with AAK

Read More

Beyond Generative AI: How Machine Learning Improves Ad Optimization

Read More

A Recap of What We've Learned in GDC 2024

Read More