Performance Advertising

Performance Advertising is a marketing approach where advertisers only pay when they achieve specific measurable outcomes within a set timeframe. Unlike brand advertising, which focuses on building a brand image, performance advertising is more precise and quantifiable, as it aims to achieve specific financial goals and key performance indicators (KPIs) such as revenue or customer loyalty. By utilizing performance ads, advertisers can optimize their budget and ensure a higher return on investment.

The latest from mobvista

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More

Cloud Cost Optimization: The Key to Balancing Digital Growth and ESG Goals

Read More