GLOSSARY

Performance Advertising

Performance Advertising is a marketing approach where advertisers only pay when they achieve specific measurable outcomes within a set timeframe. Unlike brand advertising, which focuses on building a brand image, performance advertising is more precise and quantifiable, as it aims to achieve specific financial goals and key performance indicators (KPIs) such as revenue or customer loyalty. By utilizing performance ads, advertisers can optimize their budget and ensure a higher return on investment.

The latest from mobvista

Navigating Data Complexities in Advertising

Read More

Q&A: Smarter Advertising with Machine Learning

Read More

Winning the Vietnam Market During Lunar New Year: A Guide for Mobile Casual Game Developers

Read More