Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
GLOSSARY
Programmatic Advertising
Programmatic Advertising is an automated approach to mobile advertising that utilizes data insights and algorithmic software to facilitate the purchase of ad inventory. Instead of relying on manual methods, programmatic advertising leverages real-time bidding and other techniques to serve targeted ads at optimal prices.
The latest from mobvista
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
Read More
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts
Read More
Cloud Cost Optimization: The Key to Balancing Digital Growth and ESG Goals
Read More