GLOSSARY

Real-time Bidding

Real-time bidding (RTB) is a programmatic advertising method where ad inventory is bought and sold in real-time auctions on a per-impression basis. Demand-side platforms (DSPs) enable advertisers to bid for inventory supplied by supply-side platforms (SSPs). RTB is an integral part of programmatic advertising, providing improved ad targeting, increased engagement, and better return on investment.

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