GLOSSARY

sellers.json

sellers.json is a standard developed by the Interactive Advertising Bureau (IAB) to assist digital advertising buyers in identifying entities involved in the selling process. It provides information about the publisher's identity, allowing buyers to verify the entities involved in digital advertising opportunities. By accessing the published sellers.json file, buyers can determine the final seller of a bid request if they are authorized by ads.txt. This standard enhances transparency in the advertising ecosystem by helping buyers identify all entities involved in the SupplyChain object.

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More