GLOSSARY

Supply-Side Platform (SSP)

A Supply-Side Platform (SSP) enables publishers to sell and manage their ad inventory across multiple ad exchanges, ad networks, and demand-side platforms (DSPs). SSPs automate the process of selling ad space on websites and apps, allowing publishers to efficiently fill their inventory with ads and generate revenue. SSPs streamline the selling process for publishers, eliminating the need for manual management and enabling a scalable approach.

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