vCPM is a pricing model that measures the number of users who view a specific ad rather than the entire website page. Advertisers only pay for campaigns with verified impressions, which require the ad to be sufficiently visible to the user for a specified duration. vCPM offers advertisers more control over their ad spend by ensuring they only pay for ads that meet the specified criteria. If ads are not placed correctly or fail to display correctly, the advertiser is not obligated to pay for the transaction.
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