NEWSROOM

2024-07-06

Mintegral Enhances Intelligent UA with Advanced Machine Learning Model

Introducing Target CPE to Help Raise ROI for Mobile Marketers

Introducing Target CPE to Help Raise ROI for Mobile Marketers
World Environment Day reminds martech organizations of the urgency of global sustainability efforts, a critical challenge confronting the tech sector.

Redefining innovation to align tech with sustainability

2024-06-07

Mobvista (1860.HK), a leading global marketing and advertising technology company, has today released its financial results for the first quarter ended March 31, 2024.

Mobvista (1860.HK) Achieves Record High Revenue and Profit in Q1, with Adjusted Net Profit Increasing by 96.6% YoY

2024-05-17

XMP by Mobvista Wins Bronze Stevie® Award In 2024 Asia-Pacific Stevie Awards

XMP by Mobvista Wins Bronze Stevie® Award In 2024 Asia-Pacific Stevie Awards

2024-05-08

Greg Castro, VP of Global Partnerships at Mobvista, examines how privacy regulations have spotlighted first-party data and how machine learning can help companies leverage it to the best effect.

Taking first-party data to the next level with machine learning

2024-04-16

Mobile marketing trends in 2024 will be shaped by the changing needs of marketers to focus on new metrics, and the ability to leverage tools in new ways as channels diversify, and the use of machine learning.

The 2024 marketing blueprint for success in the apps industry

2024-01-26

App developers can provide potential users with playable ads, which let users trial core gameplay to decide if they want to download the featured game.

How to unlock the power of playable ads

2024-01-24

From automated media buying to personalisation at scale, machine learning encourages advertisers to tap into the vast potential of the open internet with robust targeting capabilities, even as cookies go away.

Four ways machine learning will change mobile advertising in 2024

2024-01-16

Learn the key factors driving the popularity of playable ads, their evolution, and how Playturbo stands out in delivering customizable ad experiences.

MarTech Interview with Greg Castro, Vice President of Global Partnerships at Mobvista

2023-12-12

What the dual ecosystems of the Walled Garden and Open Internet offer marketers in the coming years, and how to navigate the terrain ahead.

Exploring the marketing wonders in Walled Gardens and the Open Internet

2023-11-15

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