NEWSROOM

2024-04-15

Taking first-party data to the next level with machine learning

Greg Castro, VP of Global Partnerships at Mobvista, examines how privacy regulations have spotlighted first-party data and how machine learning can help companies leverage it to the best effect.

Mobile marketing trends in 2024 will be shaped by the changing needs of marketers to focus on new metrics, and the ability to leverage tools in new ways as channels diversify, and the use of machine learning.

The 2024 marketing blueprint for success in the apps industry

2024-01-26

App developers can provide potential users with playable ads, which let users trial core gameplay to decide if they want to download the featured game.

How to unlock the power of playable ads

2024-01-24

From automated media buying to personalisation at scale, machine learning encourages advertisers to tap into the vast potential of the open internet with robust targeting capabilities, even as cookies go away.

Four ways machine learning will change mobile advertising in 2024

2024-01-16

Learn the key factors driving the popularity of playable ads, their evolution, and how Playturbo stands out in delivering customizable ad experiences.

MarTech Interview with Greg Castro, Vice President of Global Partnerships at Mobvista

2023-12-12

What the dual ecosystems of the Walled Garden and Open Internet offer marketers in the coming years, and how to navigate the terrain ahead.

Exploring the marketing wonders in Walled Gardens and the Open Internet

2023-11-15

Pulse 2.0 interviewed Mobvista’s VP of Global Partnerships Greg Castro to learn more about the company.

Mobvista: How This Rapidly Growing Company Helps App Developers And Marketers Grow Globally

2023-11-14

Discover how social media vendors can find ways to adapt to the complexities of the constantly evolving landscape and drive revenue.

Social Media & the Shift Towards Diverse Monetization Strategies

2023-10-11

In this exclusive interview, we had the privilege of conversing with Greg Castro, Vice President of Global Partnerships at Mobvista. With an illustrious career spanning over two decades in business development, including a notable stint at Yahoo, Greg is a seasoned expert. We will gain valuable insights into the ever-evolving landscape of app marketing from Greg.

The Art of Cross-Channel Campaigns: Insights from Mobvista’s Greg Castro on Strategies, Trends, and Global Expansion!

2023-09-21

The campaign revolves around a 15-second playable game ad that empowers users to participate actively in the mission of cleaning up rubbish.

Mobvista launches an interactive mobile ad campaign for World Cleanup Day

2023-09-20

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