Products & Services
User Acquisition & Monetization
Data Analytics
Performance Marketing
Ad Creative
Optimization
EN
en
简
GLOSSARY
IDFA
IDFA (Identifier for Advertisers) is a unique identifier assigned by Apple to iOS devices. It enables advertisers to track user engagement and measure post-install activity without revealing personal information. IDFA requires user consent through App Tracking Transparency (ATT).
The latest from mobvista
How to Build Smarter Retargeting for Gaming and Non-Gaming Apps
Read More
Ad Creative Strategies for Non-Gaming User Acquisition
Read More
A letter from GameAnalytics’ CEO: Building the Future of Game Growth
Read More
