IDFA (Identifier for Advertisers) is a unique identifier assigned by Apple to iOS devices. It enables advertisers to track user engagement and measure post-install activity without revealing personal information. IDFA requires user consent through App Tracking Transparency (ATT).
AI for AdTech Glossary
Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World
7 Pivotal Insights on the Future of Playable Ads from our Ad Experts