GLOSSARY

IDFA

IDFA (Identifier for Advertisers) is a unique identifier assigned by Apple to iOS devices. It enables advertisers to track user engagement and measure post-install activity without revealing personal information. IDFA requires user consent through App Tracking Transparency (ATT).

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More