GLOSSARY

Identifier for Vendor (IDFV)

Identifier for Vendor (IDFV) is a unique code assigned by app developers to users across their apps on the same device. It serves as a fallback identifier when IDFA is not available. The IDFV differs for apps developed by different companies

The latest from mobvista

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More

Cloud Cost Optimization: The Key to Balancing Digital Growth and ESG Goals

Read More