GLOSSARY

Viewability Rate

The viewability rate indicates the percentage of time an ad was visible and viewable to potential customers. It calculates the proportion of measurable impressions in a mobile app that met the criteria for viewability. To be considered viewable, an ad must cover a minimum of 50% of the user's screen for a specified duration (one second for most ads, two seconds for videos).

The latest from mobvista

AI for AdTech Glossary

Read More

Play and Pledge for the Planet: Join 'Recycle Hero' in the Quest for a Greener World

Read More

7 Pivotal Insights on the Future of Playable Ads from our Ad Experts

Read More